Marketing

Mobile and Small Businesses

Head on over to the Local Fresh blog where I tackle 5 Reasons Why Mobile Is Important For Small Businesses. In this day and age, it is NOT optional, so check it out and learn why you should make sure your website speaks Mobile, why “only 74% of consumers will wait only 5 seconds for…

Read More

What Makes A Good Intern

Interns at Madrone Comm

Walking by a diligently working intern the other day, I was reminded of the interns I’d worked with and about my own experience as an intern.  There was a four- or five-year period when I was Communications Manager for Downtown Boulder in which I had a new intern every few months.  The interns were abundant, as Boulder…

Read More

My Digital Marketing Predictions for 2015

It’s 2015 and it is going to be another year full of change in the digital and social marketing world (though maybe not exactly how Marty McFly experienced it). Here’s our take on the trends we think will move and shake the industry this year: 1. Mobile Innovations Even as the march towards wearables will again dominate…

Read More

Why Yelp and Google+ Reviews Are So Important

A little primer on one of the most important tools right now in the great struggle for SEO dominance: The Review Listing. Check out my new blog for Local Fresh: “How Getting Business Reviews Increases SEO” – where I go over the whys and hows of  this fundamental change in how we search for everything.…

Read More